Pop music magazine – questionnaire
The following questionnaire is comprised of eight questions intended to educate myself about what the average reader of my magazines demographic would want/expect from my magazine.
1. Which is your preferred genre of music?
· Pop music
· Rock/Alternative
· R&B/Hip Hop
· Other
2. How often do you generally buy music magazine?
· Daily
· Twice a Week
· Weekly
· Fortnightly
· Monthly
· Bi monthly
· Rarely
· Never
3. Which type of articles would you most like to see in a Pop music magazine?
· Reader Letters
· Editorials
· Artist Interviews
· Reviews of Music, Film, Books & TV
· Live Reviews
· Other (please specify) ........................................................................................
4. What connotations do you associate with Pop music?
.........................................................................................................
5. What tone towards pop music would you like the magazine to adopt?
· A formal approach
· An informal approach
· Other (please specify)................................................................
6. How much do you spend on an average music magazine?
· £1.00-£2.00
· £2.00-£3.00
· £3.00-£4.00
· £4.00 +
7. Who are your favourite artists in pop music?
............................................................................................................
8. What colours would you like/expect a pop magazine to follow?
· Bright colours: pinks, oranges, yellow, greens etc.
· Sophisticated colours: reds, gold, silver, blacks etc.
· Dark colours: Violets, navy, black, browns etc.
· Light pastels: Peach, sky blue, meringues etc.
The questionnaire was carried out on twenty people throughout the course of the week. To suit the teenage based target audience of my magazine (and to make it alot easier for me to collect people to take part) it was carried out on fellow students over the course of a lunch time in the common room and the results were all recorded by me, on the same sheet of paper (as this allowed me to save the effort of printing off many different copies). The results of this questionnaire are displayed below, with the questions which I felt were most benefitial towards the making of my magazine, being anaylsed and displayed in charts.
Questionnaire results and analysis
One thing I found, when carrying out my questionnaire was that, if my magazine were to be soley based upon pop music then the first question of my questionnaire was not needed.
The results for question 2 of my questionnaire are displayed in the pie chart below.
The pie chart above expresses the data which was collected in order to find out how often the average teenager (as I carried out all of my questionnaires upon sixth form students within the common room). The data shows that the most common, rate of purchase (after never) is Monthly. This reflects the decision I have made to make my magazine a monthly magazine, in similar vein to Q Magazine.
The results for question 3 of the questionnaire are displayed in the bar chart below.
The bar chart above expresses the results I collected, regarding which type of article out of the selection I specified, people would most like to see feature in my magazine or in any other magazine. They express that people feel artist interviews are the most essential part of a music magazine, followed by reviews of music and reviews of gigs in joint second place. From this graph, it is indicated that to a teenage audience editorials are not essential, though I presume this is due to a lack of knowledge as to what they are and why they are used, as teenagers are unlikely to be educated in editorials, compared to the more ‘obvious’ features, such as reviews and interviews.
When I asked people what connotations they would usually associate with pop music, I recorded the words they said on the piece of paper and the results were as follows:
- the word "dancey" was remarked twice
- fun was the most common word, as six people said this.
- three people said "popular" as a literal translation.
- one person's comment was "girly"
- the rest of the people I tested simply said "Dunno" (presumably as this was the first question to actually make them think!)
The results for question 5 of the questionnaire are displayed in the donut graph below.
The donut graph above shows an overwhelming response towards the magazine adopting an informal tone. 18 out of the 20 people I asked opted for this style and this is clearly reflective of the teenage approach towards the media. However, I do agree that taking an informal approach towards the magazine would be a more suited way of writing, as there are many magazines and forms of music commentary (such as NME Magazine, Popjstice blog) which use this approach, and it is a much more engaging way of reaching out to a yound audience.
The results for question six of my questionnaire of displayed in my bar chart below.
It is clear from the bar chart below, that if the results are disected in half, many teenagers favour paying £3 or less for a magazine than over this amount. This is the response I would have expected from the teenage audience whom I tested, as in theory to many youngsters (especially those not working) £3 a month on something that can be easily accessed through the media and internet for free, is not a very inticing idea. The idea, however, is at odds with their earlier inclination for a monthly magazine as most magazines which are printed monthly, cost within the £4+ region e.g. Q, MOJO etc.
The results for question seven of my questionnaire are displayed in my pie chart below.
Although this question was intentionally an open ended question there were only 5 results given so I thought I would display the results in a graph. The reasoning behind this question was so that I could get a sense behind the favourite acts of teenagers today and so I would know what type of “fake acts” to conceive for the making of my magazine. The results show predominantly female acts with Lady GaGa, Rihanna and Britney spears (earning 4 votes, 2 votes and 1 vote each respectively) and so this may be something that I have to keep in mind during the making of my magazine.
The results for question eight of my questionnaire are displayed on the bar graph below.
This question was intended to educate me towards what sort of colour scheme I should go for with my magazine. Although some might feel that the obvious colour scheme to go for would be the bright colours, as it reflects the “fun, dancey” nature of pop music, I felt that a teen audience may wish to challenge the conventions of this through a more unconventional colour scheme. However, the general concencus from collecting my results was that the typical associations of a pop magazine should be maintained for my magazine with only 4 people opting for a different option.
So, to conclude, generally from analysing my questionnaire results I can make the decision that the things my magazine needs are: A bright colour scheme, to be a monthly editional magazine, to take an informal approach, to feature artist interviews (essentially) and to cost £3 and under.