The cover of 'Pitch' is aimed at a mass market audience. Therefore i decided as the main image was Marilyn Manson I would keep this as the theme for the issue. The magazine would obviously be purchased by fans of Marilyn Manson. By using the PUG winning free tickets would entice and intrigue the target audience resulting in the buying the magazine. As the main image has an eerie feeling about it, I decided the best colour to use would be black to add to this theme. The main cover line 'must read shocking interview' is an imperative and the choice of adjective 'shocking' would grab the reader's attention. The bar code and date remain in the conventional place as does the masthead.